The World Children's Day is officially Nov. 20, the date that the UN recognizes as Universal Children's Day to be the date on which it adopted the Declaration on the Rights of the Child in 1959 and the Convention on the Rights of the Child in 1989.1 However, the effective date of celebration varies from country to country.
In the year 1924, Galdino do Vale Son congressman had the idea to "create" children's day. MEPs adopted and October 12 was officially recognized as Children's Day by President Arthur Bernardes, through Decree No. 4867 of 5 November 1924 but only in 1960, when the Toy Factory Star did a joint promotion with Johnson & Johnson to launch the "Baby Week Robust" and increase your sales, is that the date has to be celebrated. The strategy worked, because since the day of Children is celebrated with many gifts. Soon after, other companies decided to create the Children's Week, to increase sales. The following year, toy makers have decided to choose a single day for the promotion and raised again the old decree. From there, the October 12 became an important date for the toy industry in Brazil.
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